NEWS & INFORMATION

An independent market research consulting company recently released a report that analyzes the four major trends in the global beauty care industry in the next ten years:

　　1. Intelligent technology into the mainstream

According to Mintel's user survey, 18% of China's skin care population said they would use smart skin care equipment, up from 13% in 2014. Nearly half of the British skin care population is keen on skin management App. 30% of American women said they would try beauty equipment. Consumers are increasingly accepting the use of new smart technologies in health management and are looking forward to the introduction of more high-tech beauty products.

DNA technology is used to evaluate skin conditions to deal with skin aging problems, such as scanning the skin and using 3D printing technology to make models, allowing consumers to feel the texture similar to real skin. Customers can regularly go to the store to observe the effect of the product on skin improvement, whether wrinkle reduction, pore shrinkage, etc. In the future, skin care will extend to the lining and provide long-term maintenance for the skin by implanting technology that moisturizes and nourishing molecules.

High-tech will also improve the shopping experience in stores. 64% of Chinese luxury consumers are happy to try electronic devices in store shopping, such as remote display of models. 23% of young British women (16-24 years old) use smart mirrors to suit their hairstyles and colors before styling in salons. Recently Bar

Li has newly opened a Sephora concept store. Customers can browse goods and place orders on robots, and choose in-store pick-up or door-to-door service.

　　
Water will become a luxury.

WWF predicts that in 2025, two-thirds of the world's population will face the problem of water shortage. Nowadays, consumers' consciousness of saving water is increasing, and beauty brands have also launched a variety of upgraded products, such as dehydrated shower gel and toothpaste substitutes. The next generation of consumers is not satisfied, and young people prefer completely dehydrated products.

According to the survey, 24% of young people in the UK prefer anhydrous bath products, compared with 28% of young people in France. Brand manufacturers are looking for more water sources to have an advantage in the market competition. In addition to ocean lakes, they also collect fog in the mountains to obtain pure water. The use of plant water also extends from the beverage industry to the beauty industry.

For brands, transparency in water information is key. Customers want to know the details of product production, such as product origin, water supply status, whether to recycle water, etc. The demand for water-saving equipment is also increasing, and consumers expect brands to guide them to develop scientific water habits.
 

　　3. Promote the concept of "revitalization"

With the accelerated pace of modern life, surveys show that nearly 80% of Britons feel lack of energy, and 28% of Americans regard fatigue as a top health problem. In order to maintain strong energy, people will take two-pronged measures in the future:

On the one hand, consumers adhere to a comprehensive and healthy lifestyle in order to pursue long-term skin care. Skin care people in China and Brazil have listed improving sleep quality, dietary balance, and strengthening exercise as the Top three elements of a healthy life.

On the other hand, consumers will seek more care products. In fact, the beauty care industry is increasingly promoting the concept of "vitality. According to the Mintel database, 12 per cent of the global promotion of skin care products could supplement energy in 2015, compared with 10.5 per cent in 2014. The proportion of eye care products focusing on this concept rose from 13 per cent in 2014 to 15 per cent in 2015, and the proportion of bath shampoo rose from 2.7 per cent to 3.2 per cent over the same period.

The "rejuvenated" proposition will give brands and manufacturers a huge amount of room to play. Beauty brands can also cross-border cooperation with food and beverage brands to extend the field of health products and promote a variety of complementary categories.

　　4. Natural ingredients are sought after

The survey shows that half of British men believe that skin care products containing natural ingredients are better for the skin. 42% of British skin care people will buy natural and organic skin care products, compared with 48% in Spain and Italy and 57% in the United States. It is generally believed that natural skin care products are more environmentally friendly and safe.

People's favor for natural skin care products has spawned the rise of "kitchen beauty", even if the daily ingredients and kitchenware visible on the dining table homemade skin care products. In 2014, beauty blogger Michelle Phan received nearly 3 million hits on a video tutorial on a homemade facial mask on YouTube, which shows that traditional beauty care therapy is entering the mainstream.

Brands can also participate, emphasizing hand-made, making it convenient for consumers to create their own products at home; retailers can simulate supermarket aisles and put frozen natural raw materials to guide consumers on how to match products with different flavors and textures at home.

In the future, skin care brands will cooperate with home brands to launch homemade kitchen equipment and storage appliances, and beauty counters will also provide customers with self-adjusting skin care courses. Consumers are increasingly pursuing a natural lifestyle, and they want to participate in the product manufacturing process to ensure that the skin care products used are safe and secure.